These are just some examples of active industry groups on LinkedIn. Whoever your target market, they will be represented on the site in some capacity, providing an opportunity to directly target them.
And users tend to be senior employees with high average household incomes:
- 41% of users make purchases for their company
- 86% of users go online everyday
- 35% of users have a household income of £50,000+
124 UK Groups with over 10,000 members
48 UK Groups with over 8,000 members
37 UK Groups with over 7,000 members
22 UK Groups with over 2,300 members
"I am a convert to the usefulness of Social media to law firms. My firm has been using it now for some considerable time and I can absolutely confirm that it can lead to real work in the real world, not only in the UK but from overseas as well.
There is a particular discipline necessary to make it a successful business tool and you must be willing to enter into a direct communication medium. But one thing I would add - nothing but nothing takes the place of face to face interaction to cement those sometimes artificial relationships that 'online' networking can instil in us all. Be prepared to put a little effort into the exercise, and it will reap rewards. Learn the etiquette (getting it wrong can be counter-productive) and take the plunge." Jennie Kreser, Law Gazette
